The project is developed in collaboration with businesses in the sector that share this vision and meet a set of specific requirements and commitments. The ultimate goal is to establish San Sebastián as an international benchmark for premium tourism, standing out for its excellence, authenticity, and sustainability.
Premium club
Who is part of San Sebastián Premium?
Donostia San Sebastián Premium is committed to delivering a service tailored to the needs and expectations of seasoned travellers seeking a premium experience. To achieve this, the initiative brings together businesses from key sectors that enrich the visitor experience and reinforce the city’s reputation as a top-tier destination. These include:
Accommodation
Five-star and four-star hotels, boutique hotels, and luxury holiday rentals.
Cultural and tourism attractions
Museums, unique experiences, and exclusive activities.
Hospitality
Michelin-starred restaurants and high-end traditional dining establishments.
Retail
Independent boutiques offering unique products, local craftsmanship, and outstanding customer service.
Transport
Luxury chauffeur-driven vehicles with premium features and a compact design for convenience.
Inbound agencies
Local inbound agencies with extensive experience in catering to premium clients.
What are the requirements to be Premium?
Facilities and infrastructure
Members must ensure their facilities meet the highest standards of quality, comfort, and sustainability. This includes maintaining modern, accessible spaces that are thoughtfully designed to meet the expectations of premium clients, offering a refined and sophisticated environment.
Services
Providing exclusive services that stand out for their personalisation and attention to detail is essential. Members must guarantee an exceptional experience for every guest, upholding values such as excellence, authenticity, and hospitality.
Strategy and management
Businesses must have a clear strategy focused on premium tourism, demonstrating a commitment to continuous improvement and innovation. This includes investing in staff training, fostering collaboration with other members, and adhering to principles of sustainability and social responsibility.
What San Sebastián Turismoa offers to its members
Prior consulting and advice
Have technical support to improve your product or service aimed at premium tourism.
Be part of a specific high-value project within the destination
Relationship with other agents oriented to premium tourism, promote networking between the project companies to develop a much more competitive joint and specialized offer. Specialized advice.
Joint Observatory
Have reports and data on the demand for premium tourism in the city, which help in making decisions about your services or products as a company.
Marketing and promotional actions
Presence in specific promotional media for premium tourists developed by Donostia San Sebastián Turismoa.
These are some of the promotional tools created by Donostia San Sebastián Turimoa for San Sebastián Premium:
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Catalog of premium products and services
Preparation of a catalog of premium products and services in the city. Publication in languages, digital and print.
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Specific website for premium tourism
Specific landing where exclusively DSS Turismoa partners who are part of the project will be present: https://premium.sansebastianturismoa.eus
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Fam Trips
Specific trips with Premium tourism issuing travel agencies from the main markets of interest.
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Press Trips
Specific trips with the press where the companies that configure the premium product will be valued.
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Attendance at premium tourism fairs/workshops
Luxury tourism fairs ILTM or Virtuoso Week, among others, will be attended annually.
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Specific advertising campaigns for premium tourism
Online campaigns for destination positioning in the premium segment in specific markets.
What commitments do partners make?
Companies that join the project commit to:
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