Premium club
San Sebastián Premium was created with the aim of positioning the city of San Sebastián as a high-end tourist destination. This distinction guarantees the most discerning and experienced visitors an exclusive selection of high-quality products and services.

The project is developed in collaboration with businesses in the sector that share this vision and meet a set of specific requirements and commitments. The ultimate goal is to establish San Sebastián as an international benchmark for premium tourism, standing out for its excellence, authenticity, and sustainability.

Premium club

Who is part of San Sebastián Premium?

Donostia San Sebastián Premium is committed to delivering a service tailored to the needs and expectations of seasoned travellers seeking a premium experience. To achieve this, the initiative brings together businesses from key sectors that enrich the visitor experience and reinforce the city’s reputation as a top-tier destination. These include:

Alojamientos

Accommodation

Five-star and four-star hotels, boutique hotels, and luxury holiday rentals.

Empresas

Cultural and tourism attractions

Museums, unique experiences, and exclusive activities.

Hostelería

Hospitality

Michelin-starred restaurants and high-end traditional dining establishments.

Comercio

Retail

Independent boutiques offering unique products, local craftsmanship, and outstanding customer service.

Transporte

Transport

Luxury chauffeur-driven vehicles with premium features and a compact design for convenience.

Agencias

Inbound agencies

Local inbound agencies with extensive experience in catering to premium clients.

What are the requirements to be Premium?

Facilities and infrastructure

Members must ensure their facilities meet the highest standards of quality, comfort, and sustainability. This includes maintaining modern, accessible spaces that are thoughtfully designed to meet the expectations of premium clients, offering a refined and sophisticated environment.

Services

Providing exclusive services that stand out for their personalisation and attention to detail is essential. Members must guarantee an exceptional experience for every guest, upholding values such as excellence, authenticity, and hospitality.

Strategy and management

Businesses must have a clear strategy focused on premium tourism, demonstrating a commitment to continuous improvement and innovation. This includes investing in staff training, fostering collaboration with other members, and adhering to principles of sustainability and social responsibility.

What San Sebastián Turismoa offers to its members

1

Prior consulting and advice

Have technical support to improve your product or service aimed at premium tourism.

2

Be part of a specific high-value project within the destination

Relationship with other agents oriented to premium tourism, promote networking between the project companies to develop a much more competitive joint and specialized offer. Specialized advice.

3

Joint Observatory

Have reports and data on the demand for premium tourism in the city, which help in making decisions about your services or products as a company.

4

Marketing and promotional actions

Presence in specific promotional media for premium tourists developed by Donostia San Sebastián Turismoa.

These are some of the promotional tools created by Donostia San Sebastián Turimoa for San Sebastián Premium:

  1. Catalog of premium products and services

    Preparation of a catalog of premium products and services in the city. Publication in languages, digital and print.

  2. Specific website for premium tourism

    Specific landing where exclusively DSS Turismoa partners who are part of the project will be present: https://premium.sansebastianturismoa.eus

  3. Fam Trips

    Specific trips with Premium tourism issuing travel agencies from the main markets of interest.

  4. Press Trips

    Specific trips with the press where the companies that configure the premium product will be valued.

  5. Attendance at premium tourism fairs/workshops

    Luxury tourism fairs ILTM or Virtuoso Week, among others, will be attended annually.

  6. Specific advertising campaigns for premium tourism

    Online campaigns for destination positioning in the premium segment in specific markets.

What commitments do partners make?

Companies that join the project commit to:

1
Meet the requirements demanded by the project and maintain the commitment to comply with them.
2
Actively collaborate in promotional actions by offering advantageous conditions of availability and prices for the project.
3
Provide information to the joint observatory of companies.
4
Do not share the information generated within the premium project with third parties.

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